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Today’s “what is BIM” Elevator speech

BIM is building information modeling – the design and construction equivalent of the way that aircraft manufacturers build digitally before building for real in the factory, and much more. It’s about visualizing the environment like in a Steven Spielberg movie; using data like a multinational bank, and; connecting information in a collaborative environment like Google. BIG BIM is a force multiplier across the life cycle of everything that touches the built environment.

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